Barbara Esser is a freelance author in Munich. She worked for several years as a freelance editorial editor of Fokus Magazine Publishing, which deals with the topics career, new work and recruiting. For Focus and Focus Business she reports on pioneers in the middle class as well as ingenious founders. Your articles are also u.a. appeared in brand one, Nido and Christophorus.
Photo credit: Barbara Esser
With the advent of big data, artificial intelligence and digital technologies, we now have more knowledge about customers than ever before.