Harald Willenbrock, a Hamburg-based copywriter and author, is a member of the brand eins editorial team, a co-founder and co-managing editor of outdoor magazine WALDEN, an author at GEO, A&W, NZZ-Folio, and others, as well as a corporate copywriter for brands such as BMW, Duravit, Porsche, and COR.
Photo credit: Jens Umbach
What if profitability and sustainability are not a contradiction in terms? But a product? What if circular economy isn't just an idea? Is it a necessity? How circular economy can find ways to save the planet - when we are ready for it.
Why surprises accelerate progress. Why emergency situations are no cause to panic. Why crises do not automatically lead to disaster. How "new normal“ becomes "better normal".
There are still billions of vehicles with internal combustion engines on the road today. However, the end of fossil fuel-driven mobility is in sight.